1. The logo design
This logo, which will be used for all Year-related printed and web-based materials, will promote awareness and activities pertaining to the observance. The logo is illustrative to show how microfinance is a tool that can significantly improve people’s lives.

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2. The Year
The logo is intended to promote awareness and activities pertaining to the International Year of Microcredit 2005. The Year recognizes that microfinance is a vital part of international development, thus the logo for the Year evokes the enormous power that access to basic financial resources can bring to people. The logo will enhance the ability of the Year of Microcredit to reach and affect the broadest possible global audience.

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3. National variations of logo design
A national variation of the logo will maintain the core design, but may add, to the top or bottom, the name of their country (or a city or locality of that country together with the name of the country). The tagline “Building Inclusive Financial Sectors to Achieve the Millennium Development Goals” may also be added. United Nations agencies may also use the logo to promote microcredit and microfinance activities by adding the name of the agency (ex. “UNICEF”) to the logo design.

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4. ***Uses of the logo: information, fund-raising, commercial purposes
The logo is intended for three kinds of promotional use: information, fund-raising and commercial, as outlined below.

a. Information uses of the logo

• primarily illustrative
• not intended to raise funds and
• not carried out by a commercial for-profit entity.

Usage approval process:
Permission to use the logo for national information purposes is given by the National Committee or Focal Point in each country. If there is no National Committee or Focal Point designated, the entity that is seeking authorization to use the logo is requested to contact the Year of Microcredit Coordinating Committee.

Permission to use the logo for international informational purposes is given by the Year of Microcredit Coordinating Committee. When requesting permission, please provide:

• a short statement of identity (membership, objectives, etc.)
• explanation of how and where the logo will be used.

Before the logo is used for information purposes, a waiver of liability in accordance with section 5 below must be signed by the entity that is requesting to use the logo. National Committees/Focal Points are requested to send a copy of the waivers to the Year of Microcredit Coordinating Committee.

b. Fund-raising uses of the logo
Fund-raising uses of the logo are those intended to raise resources (both cash and in-kind) to cover costs of voluntary activities for International Year of Microcredit 2005. They may only be undertaken by non-commercial not-for-profit entities.

Permission to use the logo for national fund-raising purposes is given by the National Committee or Focal Point in each country. Where no National Committee or Focal Point has been designated, the entity that is seeking authorization to use the logo, is requested to contact the Year of Microcredit Coordinating Committee.

Permission to use the logo for international fund-raising purposes may also be granted. When requesting permission, please provide:

• a short statement of identity (membership, objectives, etc.)
• explanation of how and where the logo will be used and how it fits into the Year of Microcredit objectives
• explanation of the fund-raising purposes.

Before the logo is used for fund-raising purposes, a waiver of liability in accordance with section 5 below must be signed by the entity that is requesting to use the logo.

c. Commercial uses of logo
Commercial uses of the logo are all those undertaken by or involving commercial for-profit entities, as well as any use intended to lead to commercial or personal profit.

Permission to use the logo commercially at the national level (including the core design or national variation as explained in section 3 above) can only be given by the National Committee or Focal Point in each country.

Permission to use the logo for international commercial purposes can only be given by the Year of Microcredit Coordinating Committee. When requesting permission, please explain:

• the nature of your company or enterprise
• proposed uses of the logo
• names of countries/territories where the logo will be used
• nature of products/services you produce/sell in those areas
• how your products/services relate to Year of Microcredit
• what profits you expect to make from use of the logo
• a summary budget, giving your expenses and any proposed royalties or contributions you expect to make to local, national or international activities for the Year.

Before the logo is used commercially, a contract must be signed with the National Committee/Focal Point or Year of Microcredit Coordinating Committee (as relevant). In particular, such contracts must conform to section 5 below. National Committees/Focal Points are requested to send a copy of signed contracts to the Year of Microcredit Coordinating Committee.

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5. Liability
All entities authorized to use the logo, whether for information, fund-raising or commercial purposes, must acknowledge that:

• the entity is responsible for ensuring that the activities are carried out in accordance with the applicable law and for ensuring that appropriate insurance is maintained to cover the risks arising out of such activities;
• the United Nations does not assume any responsibility for the activities of such entity;
• the entity shall hold harmless and defend the United Nations and its officials against any action that may be brought against the United Nations or its officials as a result of the use of the logo.

When the logo is used for commercial purposes, the foregoing language must be incorporated into the contract to be signed with the entity.

When the logo is used for information and fund-raising purposes, the language must be incorporated into a waiver of liability that is signed by the entity. The attached waiver of liability may be used.

National Committees/Focal Points and the Year of Microcredit Coordinating Committee shall ensure that contracts and waivers containing such language are obtained before the proposed activities are carried out.

Additionally, contracts signed by the Year of Microcredit Coordinating and National Committees should also contain the United Nations General Conditions for contracts.

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6. How to obtain the logo
The logo design and accompanying text, can be obtained in hard copy from the Year of Microcredit Coordinating Committee c/o the UNCDF or from the UN Department of Public Information, or downloaded from the International Year of Microcredit 2005 web site:

Year of Microcredit Coordinating Committee
Address:
Year of Microcredit
UNCDF, 2 UN Plaza, 26th floor,
New York, NY 10017

Email: christina.barrineau@undp.org

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7. For further information
Please see the International Year of Microcredit 2005 website for additional background information on the Year observance including a list of National Committees or Focal Points.

The Year of Microcredit Coordinating Committee will also provide permission to use the logo internationally - or nationally in countries where no National Committee or Focal Point has been designated (as explained in sections 4 and 5 above).

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8. Liability
The undersigned acknowledges that, in using the Year of Microcredit 2005 logo as explained in its submission dated ________________ to the National Committee or nationally appointed Focal Point or Year of Microcredit Coordinating Committee:
the undersigned is responsible for ensuring that the activities are carried out in accordance with the applicable law and for ensuring that appropriate insurance is maintained to cover the risks arising out of such activities;
the United Nations does not assume any responsibility for the activities of the undersigned; and
the undersigned shall hold harmless and defend the United Nations and its officials against any action that may be brought against the United Nations or its officials as a result of the use of the logo.

Signed _____________________________________

Date _____________________________________

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